幸福感本质上是文化定位的,然而以往的幸福感研究大都只关注中西 幸福感的共同性.而很少考虑两者的差异性.以中西自我建构的差异代表个人-集体主义文化的差异,通过对比中西自我建构与幸福感的差异,发现中西幸福感在本 源、意义、联系与时间四个维度存在显著差异.中国人的幸福感具有明显的和谐性、价值性、社会性与未来性四个特征.中国人幸福感四个特征的确认为我国幸福感 理论和应用研究的本土化提供了一个有价值的视角.

中国人的幸福感重视人际与集体的和谐，重视精神的感受。这样的幸福感特点很大程度上受传统文化中幸福观的影响。儒、道、佛三大流派各有自己独特的幸福观：儒家既承认父母俱存、兄弟无故的现实感性之乐，又强调追求仁义的理性之乐；道家提倡超越现实的顺应自然之乐和祸福相依的幸福观；佛家则讲求进入涅粱和普渡众生之乐。各家在追求理想人格、追求审美的过程中，各自发展又互相融合，形成对中国人幸福感影响深远的三大幸福观：（1）不以个人情感为重点而代之以人际关系和社会和谐的集体主义幸福观；（2）幸福感与道德感、审美感相连；（3）追求理性之乐。

Brands permeate consumer culture. Yet, despite their ubiquitous presence, one of the societally most relevant and fundamental questions of brand existence remains among the most difficult to capture: Can brands make us happy? Academics have identified emotional and cognitive influences of brands on loyalty and studied the broader well-being effects of income and consumption. This paper adds to this discourse by analyzing the roads and barriers of researching correlations between brands and happiness. We first evaluate methods to reliably assess general influences on happiness. Then, we differentiate three levels of the consumer-brand experience and discuss if and how their respective correlations with happiness can meaningfully be measured. As a result, we offer a roadmap for brand-related happiness research that directs and inspires further inquiry.

From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people employ to cope with performance-induced anxiety: rituals. We define a ritual as a predefined sequence of symbolic actions often characterized by formality and repetition that lacks direct instrumental purpose. Using different instantiations of rituals and measures of anxiety (both physiological and self-report), we find that enacting rituals improves performance in public and private performance domains by decreasing anxiety. Belief that a specific series of behaviors constitute a ritual is a critical ingredient to reduce anxiety and improve performance: engaging in behaviors described as a “ritual” improved performance more than engaging in the same behaviors described as “random behaviors.”

Markets for “socially responsible” products are comprised of activists who lead protests, organize boycotts, and promote the consumption of these goods. However, the ultimate success of these movements is dependent upon the support of a large number of consumers whose self-professed values often contradict with their own purchasing patterns. Consumer support of socially responsible products cannot be explained by consumer culture theories, which privilege identity, attitudes, and behavior, or mass consumption theories, which emphasize location and advertising’s influence on consumption patterns. These perspectives are informative but unable to explain why some consumers will only buy socially responsible products while others with similar value systems possess much more contradictory consumption patterns. I extend Collin’s theory of “Interaction Ritual chains” to show that rituals and emotions—more than identity or coercive advertising—explain how ethical consumers are mobilized. I show how face-to-face interactions between consumers and producers produce solidarity and motivate support for the Fair Trade movement. This paper employs a micro-sociological approach to contribute to studies of ethical consumption in three notable ways: 1) it emphasizes the importance of “contexts” and is able to explain contradictions in consumer behavior; 2), it contributes to our understanding of “brand communities” by describing the micro-sociological processes that both help to build these communities and create value within the products that organize these groups; and 3) it offers the potential to develop a predictive model for the purchasing patterns of consumers.

The article focuses on how the brands introduce the idea of social welfare and attracts consumers through welfare-cool approach by remaking the welfare world by dressing them in colorful clothing and contextualizing in entertaining and educative commercials. It discusses the emergence of welfare-cool or fabrication of welfare-coolness by the brand. It features Jerry the trainee, person who has Down's syndrome and is the main character in the commercial of ICA AB stores.

Despite an urgent need for effective, science-based system designs in society, it has proved virtually impossible to initiate and sustain systems-science programs in higher education.Obstacles to initiating and sustaining systems-science programs in higher education are identified, and described in the first of what is projected to be a series of integrated essays. The first of these, titled... [Show full abstract]

Abstract Although there is increased awareness of issues surrounding consumer well-being, consumers often lack the personal commitment to improve their quality of life. This article builds on the concept of a goal hierarchy to propose that small acts may have unintended, large consequences on various domains of consumer well-being. A decrease in commitment to well-being goals (e.g., sustaining the natural environment) may stem from people's failure to achieve everyday subgoals (e.g., failing to recycle a newspaper). Four experiments in three contexts (i.e., consumer overspending, environmentally friendly behaviors, and charitable donations) show that when people perceive the endgoal as unimportant, even a single behavioral failure may reduce commitment to a well-being endgoal and weaken future intentions to perform behaviors that improve their quality of life. In addition, goal importance moderates the adverse relationship between subgoal performance and endgoal commitment. The authors present consumer-specific and marketer-controlled drivers of goal importance (i.e., goal visualization, selfrelevance of goals, and aversive consequences of subgoal failure) and discuss actionable insights for practitioners.

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The mobile phone has increasingly become a channel for providing access to formal financial services. There is a need to understand how financial service offerings, increasingly accessed through mobile phones, impact marketing interactions, specifically marketing exchange activities and social network relationships, to enhance consumer well-being (CWB) in subsistence marketplaces. Through interviews and contextualised observational research in rural Cambodia, findings reveal that the impacts of mobile money services on marketing interactions in relation to CWB can be categorised at two distinct levels. The first-level impact is the actual physical money transfer transactions as part of the marketing exchange activities which leads to the second-level impact on the social network relationships at interpersonal, social group and cultural levels. Drawing from these insights, policy-makers and industry stakeholders can formulate strategies and develop innovative service offerings through mobile phone technology to enhance CWB in subsistence marketplaces.

Consumer well-being (CWB) refers to the extent to which a particular consumer good or service creates an overall perception of the quality-of-life impact of that product. We developed a model that posits that CWB related to a specific product is heavily influenced by self-image congruence and brand-community belongingness. Self-image congruence is also hypothesized to influence CWB moderated by brand loyalty. Similarly, brand-community belongingness is hypothesized to influence CWB moderated by consumption recency. Our survey data of 275 undergraduate students reporting on their coffee consumption showed the following: (1) CWB was significantly predicted by brand loyalty and brand-community belongingness; (2) the effect of brand loyalty on CWB was moderated by self-image congruence, and (3) the effect of brand-community belongingness was moderated by consumption recency.

Coproduction offerings, in which customers engage in the production of goods and services, are ubiquitous (e.g., ready-to-assemble products, self-service technologies). However, although previous research has predominantly identified beneficial aspects of coproduction in contrast to traditional firm production, the pivotal role of coproduction intensity within coproduction processes has largely been neglected. Furthermore, little is known about strategies that firms can employ to positively influence customers' perceptions of coproduction processes. Drawing on a large field experiment with 803 customers engaging in actual coproduction processes, the current study makes a first attempt to address these research voids. The results show that coproduction intensity negatively affects customers' satisfaction with the coproduction process. Furthermore, the study offers first insights into how firms can mitigate these negative effects by employing corporate communication strategies that either emphasize specific coproduction value propositions (value-enhancing communication strategies) or highlight additional coproduction service supplements (intensity-reducing communication strategies).

Governments around the world are recognising the importance of measuring subjective well-being as an indicator of progress. But how should well-being be measured? A conceptual framework is offered which equates high well-being with positive mental health. Well-being is seen as lying at the opposite end of a spectrum to the common mental disorders (depression, anxiety). By examining internationally agreed criteria for depression and anxiety (DSM and ICD classifications), and defining the opposite of each symptom, we identify ten features of positive well-being. These combine feeling and functioning, i.e. hedonic and eudaimonic aspects of well-being: competence, emotional stability, engagement, meaning, optimism, positive emotion, positive relationships, resilience, self esteem, and vitality. An operational definition of flourishing is developed, based on psychometric analysis of indicators of these ten features, using data from a representative sample of 43,000 Europeans. Application of this definition to respondents from the 23 countries which participated in the European Social Survey (Round 3) reveals a four-fold difference in flourishing rate, from 41% in Denmark to less than 10% in Slovakia, Russia and Portugal. There are also striking differences in country profiles across the 10 features. These profiles offer fresh insight into cultural differences in well-being, and indicate which features may provide the most promising targets for policies to improve well-being. Comparison with a life satisfaction measure shows that valuable information would be lost if well-being was measured by life satisfaction. Taken together, our findings reinforce the need to measure subjective well-being as a multi-dimensional construct in future surveys.

This article extends theory around consumer-brand relationship quality by exploring conditions under which such relationships may be transformed into exceptionally negative dispositions toward once-coveted brands. Survey and experimental results indicate that the more self-relevant a consumer-brand relationship, the more likely are anti-brand retaliatory behaviors after the relationship ends. These anti-brand behaviors are diverse: from complaining to third parties, to negative word of mouth, to illegal actions such as theft, threats, and vandalism. In contrast, post-exit consumer-brand relationships that were low in self-relevance but were high in trust, commitment, and satisfaction are less likely to result in anti-brand actions. The role of a discrete product or service failure is also explored, and results suggest that self-relevance may motivate retaliation even in the absence of a so-called critical incident. Ultimately, this research illuminates previously unexplored mechanisms—including self-conscious emotional reactions—that motivate consumer hostility and retaliation.

The domain of customer experience management (hereafter, CEM) includes every point of customer contact with products, services or businesses ( Grewal, Levy, and Kumar 2009 ). In a recent special issue of the Journal of Retailing , Puccinelli et al. (2009) assert that a key atmospheric element of CEM that can shape customer satisfaction within the retail setting is the “interaction between the customer and employee” (p. 24). In this paper, we delve further into the social-interaction aspects of retail atmospherics, by focusing on how retailers and service providers use language to facilitate a specific type of provider/customer experience that we label the “marketplace ritual.” We use depth interviews and participant observation to: (1) analyze the structure and function of the specific utterances providers identify as salient when creating and executing marketplace rituals; (2) discuss the ways language contributes to perceived strategic CEM-related outcomes; and (3) examine providers’ perceptions of the potentially negative consequences of ritual language for CEM.

Addressing the recent appreciation of value co-creation lying with multiple stakeholders beyond the consumer, this paper explores the motives and resources for value co-creation within a multi-stakeholder ecosystem using a case study research design. The study context is the Universal Exposition 2015, an ecosystem comprising disparate actors, analyzing their experiences of value co-creation from a managerial perspective. Findings show that key motives to participate in such multi-stakeholder value co-creation are reputation enhancement, experimentation, and relationship building. Through innovative resource integration practices and individual leadership characteristics, a polyphonic process of co-creation emerges that builds upon the diverse and conflicting identities. Moreover, fundamental enablers of multi-stakeholder value co-creation are trust, inclusiveness, and openness. The paper offers managerial implications with specific suggestions for harnessing value co-creation among stakeholders in multi-stakeholder ecosystems through shared purpose definition, gatekeeper identification and infrastructure design.

This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three levels of consumer engagement (object-centered, self-centered and social) and five processes (identifying, experiencing, integrating, signifying and connecting). Pertinent psychological constructs and empirical findings are presented for the constructs within each process. The article concludes with research ideas to test the model using both standard and consumer-neuroscience methods.

Abstract Purpose: The purpose of this paper is to empirically demonstrate an effective method for assessing how servicescape attributes shape consumer well-being and to highlight the value of importance-performance analysis (IPA) within a services context. Design/methodology/approach: This study surveyed frequent visitors to a travel destination to determine their perceived importance of and satisfaction with servicescape attributes. The responses were analyzed using a series of importance-performance analyses to determine the impact of each servicescape attribute on consumer well-being. Findings: Key servicescape attributes contributing to the well-being of frequent visitors to a destination were identified. For example, weather; friendly residents; restaurants; and interaction with locals were identified as attributes with a “high impact” on well-being, although weather and friendly residents were satisfiers and restaurants and interaction with locals were identified as dissatisfiers. In total, 23 servicescape attributes were plotted on a matrix depicting each attribute’s range and type of impact. Practical Implications: This study provides practitioners with an idea of which servicescape attributes are important in improving well-being and illustrates how IPA may be used to identify attributes of any transformative service. Additionally, the analysis helps managers prioritize servicescape attributes for a more ideal allocation of scarce resources. These findings should be applicable to various contexts. Originality/value: This paper is the only known study to examine effects of servicescape attributes on consumer well-being and one of few to use the modified IPA in a services context.

We propose that service encounters (the interaction between customers and employees) can be conceptualized, and managed, as rites of integration. Rites of integration are defined as planned social interactions that have the objective of achieving "a temporary sense of closeness" between customers and service providers. We argue that such rites help to establish the appropriate level of psychological involvement or the appropriate degree of psychological closeness between the service provider and the customer. Psychological involvement facilitates (a) the sharing of information by customers and employees that is necessary for service production and (b) the favorable evaluation, by customers, of the service delivery process. We describe (and give examples of) different types of rites that result in varying levels of involvement. We conclude by offering propositions for the consequences associated with customers having their expectations of involvement confirmed or disconfirmed. These consequences include the importance of a "zone of indifference" around individual expectations of levels of involvement and the negative effects of too much closeness between the employee and customer.

This paper reports the results of three studies designed to test the nomological validity of a consumer well-being (CWB) measure in relation to personal transportation. The CWB measure was developed guided by the theoretical notion that the CWB in relation to personal transportation vehicles is significantly enhanced when the consumption of the vehicle meets the full spectrum of human developmental needs (i.e., safety, economic, family, social, esteem, actualization, knowledge, and aesthetics needs). The nomological validity of the CWB measure was tested by exploring the various antecedents and consequences of the construct. This was done in three separate studies in which the results of one study prompted further conceptual development and additional testing. The overall findings of the three studies provided support for the nomological validity of the CWB measure.

A new measure of community well-being is developed based on the notion that community residents perceive the quality-of-life (QOL) impact of community services and conditions in various life domains (e.g., family, social, leisure, health, financial, cultural, consumer, work, spiritual, and environmental domains). These perceptions influence residents' overall perception of community well-being, their commitment to the community, and their overall life satisfaction. Survey data were collected in the Flint area (Michigan, USA) in four waves (1978, 1990, 2001, and 2006). The data supported the nomological validity of the measure.

Across four studies, the authors demonstrate that consumers intuitively link disconfirmation, specifically sensory disconfirmation (when touch disconfirms expec

An abstract of the article "A Social Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service Organization" by Chuanyi Tang, Lin Guo and Mahesh Gopinath is presented.

Extant research suggests that consumers can become emotionally attached to consumption objects, including brands. However, a scale to measure the strength of consumers emotional attachments to brands has yet to be devised. We develop such a scale in Studies 1 and 2. Study 3 validates the scale's internal consistency and dimensional structure. Study 4 examines its convergent validity with respect to four behavioral indicators of attachments. Study 5 demonstrates discriminant validity, showing that the scale is differentiated from measures of satisfaction, involvement, and brand attitudes. That study also examines the scale's predictive validity, showing that it is positively associated with indicators of both commitment and investment. The limitations of the scale and the boundary conditions of its applicability are also discussed.

Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has been increased recognition of the need for...

In a corporate apology, the apologizer can be either a male or a female. How does the gender of the apologizer influence consumer forgiveness? We suggest that the relative effectiveness of corporate a