传统媒体上强势品牌广告竞争溢出效应的作用机制及分布规律
晋向东, 范秀成, 朱华伟, 袁靖波
The mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media
JIN Xiangdong, FAN Xiucheng, ZHU Huawei, YUAN Jingbo
心理科学进展
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2020, (12): 1989
-1999
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DOI: 10.3724/SP.J.1042.2020.01989
