小事情、大幸福：互动仪式链理论视角下服务仪式对品牌福祉的影响
卫海英, 王颖, 冉雅璇, 张逸石, 舒丽芳
Effects of service ritual on brand well-being: Based on the interaction ritual chain theory
WEI Haiying, WANG Ying, RAN Yaxuan, ZHANG Yishi, SHU Lifang
心理科学进展
.
2018, (7): 1141
-1151
.
DOI: 10.3724/SP.J.1042.2018.01141
