ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2014, Vol. 22 ›› Issue (5): 845-856.doi: 10.3724/SP.J.1042.2014.00845

• 研究前沿 • 上一篇    下一篇

金钱概念启动对亲社会行为的影响及其决策机制

李爱梅;彭元;李斌;凌文辁   

  1. 暨南大学管理学院, 广州 510632
  • 收稿日期:2013-09-13 出版日期:2014-05-15 发布日期:2014-05-15
  • 通讯作者: 李爱梅;凌文辁
  • 基金资助:

    国家自然科学基金项目(项目编号:70871054, 71271101, 71171096)和广东省人文社科重点基地企业发展研究所基金资助。

The Effects of Money Priming on Pro-social Behavior and Its Decision Mechanism

LI Aimei;Peng Yuan;LI Bin;LING Wenquan   

  1. (Management School, Jinan University, Guangzhou 510632, China)
  • Received:2013-09-13 Online:2014-05-15 Published:2014-05-15
  • Contact: LI Aimei;LING Wenquan

摘要:

金钱是一种重要的资源, 也是人们日常生活中非常熟悉的概念。国内外有关实证研究发现, 启动金钱概念会诱发自足感、经济型心理定势、自由市场的价值观以及利己自我图式(社会认知模型), 从而导致亲社会行为减少。文章探讨了金钱概念启动对利他性亲社会行为、遵规与公益性亲社会行为、关系性亲社会行为和特质性亲社会行为的影响。未来的研究应该进一步关注:(1)金钱概念启动在组织管理中的研究; (2)贫富差异在金钱概念启动与亲社会行为关系中的调节效应; (3)深化时间概念启动影响亲社会行为的研究; (4)金钱概念启动影响亲社会行为的神经机制研究。

关键词: 金钱, 亲社会行为, 自足感, 经济型心理定势, 自由市场的价值观

Abstract:

Money plays an important role in people’s daily life. Many studies have demonstrated that even subtle reminder of money will influence human behaviors. Empirical researches suggested that money cues had triggered a state of self-sufficiency, economic mind-set, free-market values and self-interested identity (social-cognitive model). As a result, participants whose money concepts were primed showed less altruistic pro-social behavior, less commonweal pro-social behavior, less relationship pro-social behavior and less trait pro-social behavior than those not been primed of money. There are many questions should be further explored: (1) The effects of money on pro-social behavior being extended to cover organizational management; (2) The moderate effect of socioeconomic status between money priming and pro-social behavior; (3) The different effect of time on pro-social behavior compared to money; (4) The neural mechanisms of money priming effects on pro-social behavior.

Key words: money priming, pro-social behavior, self-sufficiency, economic mind-set, free-market values