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CN 11-1911/B
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The effect of product traditional cultural load on brand status: Evidence from young consumers
*
YU Wenhuan, HE Lin, FU Yu, LIU Tao
Acta Psychologica Sinica . 2023, (
9
): 1542 -1557 . DOI: 10.3724/SP.J.1041.2023.01542
