ISSN 0439-755X
CN 11-1911/B
Failed players, successful advertisements: Does showing the failure experience increase observers’ intention to try?
LUAN Mo, LI Junpeng
Acta Psychologica Sinica . 2022, (12): 1562 -1578 .  DOI: 10.3724/SP.J.1041.2022.01562