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CN 11-1911/B
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Cooperative or conflicting: The influence of endorsers’ relationship types in group endorsement on advertising effectiveness
WANG Xuefang, ZHANG Hongxia, CHEN Zhenjie
Acta Psychologica Sinica . 2017, (
10
): 1344 -1356 . DOI: 10.3724/SP.J.1041.2017.01344
