ISSN 0439-755X
CN 11-1911/B
导航切换
Home
About Journal
Editorial Board
Guide to Authors
Ethics and Policies
Publication Ethics and Publication Malpractice Statement
Open Access Statement
Subscribe
Contacts us
Chinese
Effects of Congruency between Advertising Appeal and Country-of-Origin Stereotype on Brand Attitude
PANG Jun; BI Sheng
Acta Psychologica Sinica . 2015, (
3
): 406 -416 . DOI: 刻板印象内容模型; 广告诉求; 品牌来源国; 信息处理流畅性; 品牌态度
