ISSN 0439-755X
CN 11-1911/B
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The Role of Social Connectedness and Imaginary Audience on Brand Love in Brand Experience Sharing: the Moderating Role of Divergence of Others’ Responses
YANG Defeng;LI Qing;ZHAO Ping
Acta Psychologica Sinica . 2014, (
7
): 1000 -1013 . DOI: 10.3724/SP.J.1041.2014.01000
