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CN 11-1911/B
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Have A Good Chat with the Brand: The Impact of Personified Brand Communication on Consumer Brand Attitude
WANG Tao;XIE Zhipeng;CUI Nan
Acta Psychologica Sinica . 2014, (
7
): 987 -999 . DOI: 10.3724/SP.J.1041.2014.00987
