ISSN 0439-755X
CN 11-1911/B

›› 2002, Vol. 34 ›› Issue (05): 87-91.

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THE UTILITY TRANSFORMATION OF TASK STRUCTURE AND VALUES IN SOCIAL DILEMMAS

Yan Jin, Wang Zhongming (School of Management, ZhejiangUniversity, Hangzhou 310028)   

  • Published:2002-10-25 Online:2002-10-25

Abstract: This study used social dilemmas and computer simulation to examine the utility transformation process in decision making. Sixty two students took part in the experiment. The results showed that both task structure and values were important to decision utility transformation. It is a stable function between these factors and decision behavior. The study showed important proof to research utility transformation in group decision making.

Key words: social dilemma, task structure, value, cooperative behavior, utility transformation