Do Red and Blue Colors in Marketing Contexts Have Differential Effects on Consumer Attitudes and Behaviors? Evidence from Meta-Analysis and Experiments

doi:10.3724/SP.J.1041.2026.2121

Acta Psychologica Sinica ›› 2026, Vol. 58 ›› Issue (10): 2121-2138.doi: 10.3724/SP.J.1041.2026.2121

• Reports of Empirical Studies • Previous Articles Next Articles

Do Red and Blue Colors in Marketing Contexts Have Differential Effects on Consumer Attitudes and Behaviors? Evidence from Meta-Analysis and Experiments

LIU Wumei, WANG Lu(), HUANG Lei

School of Management, Lanzhou University, Lanzhou 730000, China

Published:2026-10-25 Online:2026-08-04
Contact: WANG Lu E-mail:wangluzhiyuan@163.com

Abstract

LIU Wumei, WANG Lu, HUANG Lei. (2026). Do Red and Blue Colors in Marketing Contexts Have Differential Effects on Consumer Attitudes and Behaviors? Evidence from Meta-Analysis and Experiments. Acta Psychologica Sinica, 58(10), 2121-2138.

Do Red and Blue Colors in Marketing Contexts Have Differential Effects on Consumer Attitudes and Behaviors? Evidence from Meta-Analysis and Experiments

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