不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角 |
| 叶巍岭, 徐苏, 周欣悦 |
|
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective |
| YE Weiling, XU Su, ZHOU Xinyue |
| 图5 品牌名称与道德角色对不道德判断、感受维度及思考维度感知的交互作用 |
|
|