不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
注: * p < 0.05, ** p < 0.01, *** p < 0.001
不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角 |
| 叶巍岭, 徐苏, 周欣悦 |
|
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective |
| YE Weiling, XU Su, ZHOU Xinyue |
| 图4 道德受害者情境下叠音(vs.非叠音)对于消费者购买支持意图的链式中介系数路径图 注: * p < 0.05, ** p < 0.01, *** p < 0.001 |
|
|