不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
注: * p < 0.05, *** p < 0.001
不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角 |
| 叶巍岭, 徐苏, 周欣悦 |
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Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective |
| YE Weiling, XU Su, ZHOU Xinyue |
| 图3 道德主体情境下叠音(vs.非叠音)对消费者惩罚行为意图的链式中介系数路径图 注: * p < 0.05, *** p < 0.001 |
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