不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角
Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
注: * p < 0.05; ** p < 0.01
不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角 |
| 叶巍岭, 徐苏, 周欣悦 |
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Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective |
| YE Weiling, XU Su, ZHOU Xinyue |
| 图1 道德主体情况下并行中介效应检验系数路径图 注: * p < 0.05; ** p < 0.01 |
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