解释框架对文化混搭产品评价的影响——比较焦点和解释策略的调节效应 |
聂春艳, 汪涛, 赵鹏, 崔楠 |
The influence of interpretation frame on the evaluation of culturally mixed products: The moderating effect of comparison focus and interpretation strategy |
NIE Chunyan, WANG Tao, ZHAO Peng, CUI Nan |
图5 感知文化入侵的调节中介效应 |