拟人的品牌更环保?拟人化沟通对促进绿色消费倾向的影响
冯文婷, 薛舒允, 汪涛
Anthropomorphic brands are more eco-friendly? The impact of anthropomorphic communication on green consumption tendency
FENG Wenting, XUE Shuyun, WANG Tao
心理学报
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2025, (4): 720
-738
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DOI: 10.3724/SP.J.1041.2025.0720
