消费者一定偏爱“笑脸”吗?产品外观中的表情元素对消费者的影响
Do consumers always prefer a smiley face? Effects of product “facial” expressions on consumer attitude
消费者一定偏爱“笑脸”吗?产品外观中的表情元素对消费者的影响 |
| 谢志鹏, 赵晶, 汪涛 |
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Do consumers always prefer a smiley face? Effects of product “facial” expressions on consumer attitude |
| XIE Zhipeng, ZHAO Jing, WANG Tao |
| 图5 研究4正/负面标识刺激物示意 |
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