营销领域中包装元素对消费者的影响及其内在作用机制
The effect of packaging elements on consumers and the underlying mechanisms in marketing
营销领域中包装元素对消费者的影响及其内在作用机制 |
| 柳武妹, 马增光, 叶富荣 |
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The effect of packaging elements on consumers and the underlying mechanisms in marketing |
| LIU Wumei, MA Zengguang, YE Furong |
| 图1 包装研究的整体框架 |
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