气象因素如何影响消费行为?基于情境营销理论的气象营销机制
How meteorological factors affect consumer behavior? The mechanism of meteo-marketing based on contextual marketing theory
气象因素如何影响消费行为?基于情境营销理论的气象营销机制 |
| 李晨溪, 姚唐 |
|
How meteorological factors affect consumer behavior? The mechanism of meteo-marketing based on contextual marketing theory |
| LI Chenxi, YAO Tang |
| 图1 本研究整体框架图 |
|
|