(1)整体的CCI测量
Bhattacharya & Sen, 2003; Lichtenstein, Drumwright, & Braig, 2004; Ahearne, Bhattacharya, & Gruen, 2005; Hong & Yang, 2009; Netemeyer, Heilman, & Maxham, 2012; Lichtenstein, Netemeyer, & Maxham, 2010; Marín & Ruiz de Maya, 2013; Brashear-Alejandro, Kang, & Groza, 2016; Kang, Alejandro, & Groza, 2015; Karaosmanoglu, Banu Elmadag Ba?, & Zhang 2011; Öberseder, Schlegelmilch, Murphy, & Gruber, 2014;Tsai, Joe, Lin, Chiu, & Shen, 2015
(2)集中在两个CCI维度(认知和情感)
Currás-Pérez, 2009; Currás-Pérez, Bigné-Alcañiz, & Alvarado-Herrera, 2009; Einwiller et al., 2006; Algesheimer et al., 2005; Fombelle et al., 2012; Homburg et al., 2009; Wolter & Cronin, 2016
(3)集中在三个CCI维度(认知、情感和评价)
Bagozzi & Yi, 2012; Bagozzi et al., 2012 | (1)企业社会责任
Lichtenstein et al., 2004; Currás-Pérez et al., 2009; Currás-Pérez, 2009; Lee, Park, Rapert, & Newman, 2012; Lii & Lee, 2012; Homburg, Stierl, & Bornemann, 2013; Romani, Grappi, & Bagozzi, 2013; Öberseder, Schlegelmilch, Murphy, & Gruber, 2014; Romani & Grappi, 2014; Siu, Zhang, & Kwan, 2014; Swimberghe & Wooldridge, 2014
(2)企业/品牌吸引力
Bhattacharya & Sen, 2003; Currás-Pérez et al., 2009; Marín & Ruiz de Maya, 2013
(3)组织或品牌认同
Homburg et al., 2009; Lichtenstein et al., 2010; Bagozzi et al., 2012; Netemeyer et al., 2012
(4)情感依附/归属感需要
Karaosmanoglu et al., 2011; Marín & Ruiz de Maya, 2013
(5)服务/互动/客户导向
Tung, Liang, & Chen, 2014
(6)企业声望/外部形象
Ahearne et al., 2005
(7)企业社会责任慈善声望、信任
Homburg et al., 2013 | (1)对企业/品牌的态度/承诺/满意度
Currás-Pérez, 2009; Lii & Lee, 2012; Pérez & Rodríguez del Bosque, 2013; Siu et al., 2014; Swimberghe & Wooldridge, 2014
(2)更苛刻的企业诉求
Bhattacharya & Sen, 2003 | (1)企业/客户忠诚
Bhattacharya & Sen, 2003; Lichtenstein et al., 2004; Homburg et al., 2009; Currás-Pérez, 2009; Lee et al., 2012; Homburg et al., 2013; Pérez & Rodríguez del Bosque, 2013; Swimberghe & Wooldridge, 2014; Kang et al., 2015; Wolter & Cronin, 2016
(2)购买意向
Currás-Pérez et al., 2009; Currás-Pérez, 2009; Öberseder, Schlegelmilch, Murphy, & Gruber, 2014; Tsai et al.,2015
(3)正面口碑等其他意向
Hong & Yang, 2009; Bagozzi et al., 2012; Romani et al., 2013; Wolter & Cronin, 2016
(4)客户角色内/外行为
Ahearne et al., 2005; Karaosmanoglu et al., 2011; Lii & Lee, 2012
(5)捐款/志愿活动
Lichtenstein et al., 2004; Romani & Grappi, 2014
(6)负面信息恢复
Bhattacharya & Sen, 2003; Bagozzi et al., 2012; Wolter & Cronin, 2016 |