小事情、大幸福：互动仪式链理论视角下服务仪式对品牌福祉的影响

卫海英, 王颖, 冉雅璇, 张逸石, 舒丽芳

Effects of service ritual on brand well-being: Based on the interaction ritual chain theory

WEI Haiying, WANG Ying, RAN Yaxuan, ZHANG Yishi, SHU Lifang

图1 理论框架图