ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement
XIANG Diandian, YIN Yule, GE Mengqi, WANG Zihan
Advances in Psychological Science . 2025, (6): 965 -983 .  DOI: 10.3724/SP.J.1042.2025.0965