TY - Advances in Psychological Science A1 - JIN Xiangdong, FAN Xiucheng, ZHU Huawei, YUAN Jingbo T1 - The mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media Y1 - 2020-10-26 00:00:00.0 JF - Advances in Psychological Science JO - Advances in Psychological Science SP - 1989 EP - 1999 VL - 28 IS - 12 UR - {https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2020.01989} N1 - 10.3724/SP.J.1042.2020.01989 ER -