@article{Jianping HUANG:2414, author = {[Jianping HUANG, Jingxian XU, Xiaoang WAN]}, title = {Influence of associative learning on consumer behavior: From the perspective of product search experience}, publisher = {Advances in Psychological Science}, year = {2022}, journal = {Advances in Psychological Science}, volume = {30}, number = {11}, eid = {2414}, pages = {2414-2423}, keywords = {;expectations;product search;associative learning;preference;neural mechanism}, doi = https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2022.02414 }