@article{Xiangdong JIN:1989, author = {[Xiangdong JIN, Xiucheng FAN, Huawei ZHU, Jingbo YUAN]}, title = {The mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media}, publisher = {Advances in Psychological Science}, year = {2020}, journal = {Advances in Psychological Science}, volume = {28}, number = {12}, eid = {1989}, pages = {1989-1999}, keywords = {;advertising competition;spillover effect;consumer involvement;perceived product quality}, doi = https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2020.01989 }