@article{Ziwei LUO:737, author = {[Ziwei LUO, Linxiang Lü]}, title = {The influence of cause-related marketing on consumers' attitude and its theoretical explanation}, publisher = {Advances in Psychological Science}, year = {2019}, journal = {Advances in Psychological Science}, volume = {27}, number = {4}, eid = {737}, pages = {737-747}, keywords = {;cause-related marketing;consumer attitude;corporate social responsibility}, doi = https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.00737 }