@article{Haiying WEI:1141, author = {[Haiying WEI, Ying WANG, Yaxuan RAN, Yishi ZHANG, Lifang SHU]}, title = {Effects of service ritual on brand well-being: Based on the interaction ritual chain theory}, publisher = {Advances in Psychological Science}, year = {2018}, journal = {Advances in Psychological Science}, volume = {26}, number = {7}, eid = {1141}, pages = {1141-1151}, keywords = {;brand well-being;service ritual;interaction ritual chain;value co-creation orientation;brand-self congruency}, doi = https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2018.01141 }