@article{LI Ai-Mei:1709, author = {[LI Ai-Mei, HAO Mei, LI Li, LING Wen-Quan]}, title = {A New Perspective on Consumer Decision: Double-entry Mental Accounting Theory}, publisher = {Advances in Psychological Science}, year = {2012}, journal = {Advances in Psychological Science}, volume = {20}, number = {11}, eid = {1709}, pages = {1709-1717}, keywords = {

“double-entry” mental accounting;coupling;coefficient of pleasure attenuation;coefficient of pain buffering;consumer decision

}, doi = https://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2012.01709 }