Abstract:

With the acceleration of global integration, organizations are confronted with rapidly changing external environments and intense competition. The importance of employees’ voices within organizations have become increasingly important. However, existing research predominantly focuses on voices in face- to-face communication rather than in virtual settings. In the intelligent digital era, employees are more inclined to utilize digital media, such as WeChat and video calls, to express their voices. Nonetheless, the impact of these media on voice expression remains largely unexplored. In order to resolve this important research question, this study relies on media synchronicity theory to assist the insufficient explanatory logic of traditional voice behavior theory. Initially, this study investigates how voicers select voice media in both face-to-face and various digital media contexts. Subsequently, it examines the impact of media choice on voice endorsement by analyzing the conveyance and convergence processes in the voice expression sequence. Ultimately, this study adopts static and dynamic perspectives to explore how the selection of multiple voice media influences final voice endorsement. By integrating these perspectives with theories from organizational behavior, media psychology, and communication disciplines, this study constructs a theoretical framework that elucidates how digital media influence voice generation and endorsement. It expands the scope and boundaries of research on media selection and voice behavior, offering guidance to enterprises on optimizing voice activities and enhancing the adoption rate of voice behaviors through innovative management concepts.

Key words: media synchronicity, voice media selection, voice endorsement, conveyance process, convergence process