论品牌资产——一种认知的观点
黄合水;彭聃龄
A COGNITIVE MODEL OF BRAND EQUITY
Huang Heshui (Department of Journalism and Communication, Xiamen University, Xianmen 361005) Peng Danling (Department of Psychology, Beijing Normal University, Beijing 100875)
心理科学进展
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2002, (3): 350
-359
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