关键词: 媒体多任务, 创造力, 执行功能, 注意风格

Abstract: There are differences between findings of media multitasking and creativity, and the relationships of the two were sorted out from two aspects of creative thinking and creative performance, and were explained based on multiple perspectives: the positive relationship between media multitasking and divergent thinking is viewed from the perspective of executive function, and it is found that the cognitive flexibility enhancement required to complete media multitasking is related to the improvement of divergent thinking; the relationship between media multitasking and convergent thinking is explained from the perspective of attention style, and the greater breadth of attention required for media multitasking is found to promote convergent thinking, but the weakening of individual cognitive persistence also complicates the relationship; and the positive relationship between media multitasking and creative performance also has evidence from emotional activation and paradoxical integration. Future research could further validate the underlying mechanisms and explore effective ways for media multitasking to stimulate creativity.

Key words: media multitasking, creativity, executive function, attentional style