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CN 11-4766/R
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The cognitive psychological process of brand consumption journey: The perspective of neuromarketing
XIE Ying, LIU Yutong, CHEN Mingliang, LIANG Andi
Advances in Psychological Science . 2021, (
11
): 2024 -2042 . DOI: 10.3724/SP.J.1042.2021.02024
