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CN 11-4766/R
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The mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media
JIN Xiangdong, FAN Xiucheng, ZHU Huawei
Advances in Psychological Science . 2020, (
12
): 1989 -1999 . DOI: 10.3724/SP.J.1042.2020.01989
