ISSN 1671-3710
CN 11-4766/R
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The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives
XIE Ying, LI Chunqing, GAO Peng, LIU Yi
Advances in Psychological Science . 2019, (
6
): 990 -1004 . DOI: 10.3724/SP.J.1042.2019.00990
