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CN 11-4766/R
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Effects of service ritual on brand well-being: Based on the interaction ritual chain theory
Haiying WEI, Ying WANG, Yaxuan RAN, Yishi ZHANG, Lifang SHU
Advances in Psychological Science . 2018, (
7
): 1141 -1151 . DOI: 10.3724/SP.J.1042.2018.01141
