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CN 11-4766/R
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The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm
LI Huifan; FAN Xiucheng; CAO Huarui; DU Jiangang
Advances in Psychological Science . 2015, (
1
): 11 -21 . DOI: 10.3724/SP.J.1042.2015.00011