ISSN 1671-3710
CN 11-4766/R
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A New Perspective on Consumer Decision: Double-entry Mental Accounting Theory
LI Ai-Mei;HAO Mei;LI Li;LING Wen-Quan
Advances in Psychological Science . 2012, (
11
): 1709 -1717 . DOI: 10.3724/SP.J.1042.2012.01709