@article{WANG Caiyu:922, author = {[WANG Caiyu]}, title = {The Connotation, Mechanism and Effects of Self-Brand Connections}, publisher = {Advances in Psychological Science}, year = {2013}, journal = {Advances in Psychological Science}, volume = {21}, number = {5}, eid = {922}, pages = {922-933}, keywords = {

self-brand connections;social identity;brand community;brand country-of-origin connection

}, doi = https://journal.psych.ac.cn/adps/EN/10.3724/SP.J.1042.2013.00922 }