ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2020, Vol. 28 ›› Issue (7): 1083-1092.doi: 10.3724/SP.J.1042.2020.01083

• Conceptual Framework • Previous Articles     Next Articles

Narcissistic personality and change in crucial entrepreneurial behavior in the context of serial entrepreneurship

LIU Yiran1,3, HAO Xiling2(), LI Xiaoyi4   

  1. 1School of Education, Tianjin University, Tianjin 300350, China
    2School of Business Administration, Anhui University of Finance and Economics, Bengbu 233030, China
    3Research Center of Education, Tianjin University, Tianjin 300350, China
    4Chinese Academy of International Trade and Economic Cooperation, Beijing 100710, China
  • Received:2020-01-03 Online:2020-07-15 Published:2020-05-21
  • Contact: Xiling HAO


How to optimize entrepreneurial behavior and thus improve the quality of entrepreneurship is of central interest for both academics and practitioners. As a salient characteristic of entrepreneurial behavior is its dynamic match with external environment, research attention shifting from a focus on static entrepreneurial behavior to tracking dynamic changes in entrepreneurial behavior is warranted. In this study, we posit that behavior is simultaneously influenced by personality, cognition, and environment, and explore how an entrepreneur’s narcissism affects his/her behavioral change and following performance. Further, we investigate how narcissism interacts with experience in affecting behavioral change and its performance implications across different cognitive contexts and business environments. Our findings contribute to the research on entrepreneurial behavior and entrepreneurial psychology, as well as accumulate knowledge on how to help entrepreneurs understand themselves and improve their ability of decision making.

Key words: entrepreneurial behavior, serial entrepreneurship, narcissism, entrepreneurial cognition

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