Abstract:

There are differences between disgust and other negative emotions. There are also different types of disgust. This review explores the methods used to induce different types of consumer disgust. Products and services, propaganda, organizational behavior, and unfair distribution can lead to different types of consumer disgust, which can affect consumer behavior such as product evaluation, purchase intention, willingness to pay, delayed decision-making, word of mouth, and product consumption. Future research directions are also discussed.

Key words: emotions, disgust, pathogen disgust, moral disgust, consumer