Abstract:

The Chinese market economic system is led by the government to a great extent, which has impeded the transformation of the Chinese economy from a factor driven economy to an innovation driven one. The question of how to maintain and promote innovation has caused wide concern of the researchers and enterprises. Researchers have found that the curiosity and inspiration belong to subprocess and component of creativity and innovation. Moreover, inspiration has a dependent psychological construct and varied process, which can be influenced by conscious emotions. Based on these findings, this project started from the perspective of dual-process theory (cognitive and affect processes) to reveal the phenomenon of inspiration triggered by curiosity. The project intends to testify processing mechanism of inspiration on both behavioral science and cognitive neuroscience levels. This project can not only contribute to the development of inspiration theory, but also help to foster the creativity and innovation of entrepreneur and employees.

Key words: curiosity, inspiration, cognitive, affect, social connectedness