Abstract:  Prior beliefs that people already have would lead to a biased process of new information. The text-belief consistent effect demonstrates that the process of text which is inconsistent with prior beliefs is better than the process of text which is consistent in text base; in situation model, however, the process of the text which is consistent is better than the process of text which is not. The text-belief consist effect can partly be explained by the combination of the plausibility evaluation theory and the dual processing models of cognition. The way to eliminate the negative impact of the text-belief consistent effect, such as manipulate the presentation of text, is also discussed and prospected in this paper.

Key words: prior beliefs, text-belief consistent effect, plausibility evaluation theory, dual processing models of cognition