ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2015, Vol. 23 ›› Issue (3): 510-519.doi: 10.3724/SP.J.1042.2015.00510

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Conducting Psychological Research via the Internet: In the West and China

WANG Yuqi1; YU Zhenkun1; LUO Yu1; CHEN Jieming2; CAI Huajian1   

  1. (1 Social and Personality Psychology Lab, Institute of Psychology, Chinese Academy of Science, Beijing 100101, China) (2 Department of Ideological and Political TheoryEducation, Jieyang Vocational and Technical College, Jieyang 522000, China)
  • Received:2014-03-10 Online:2015-03-15 Published:2015-03-15
  • Contact: CAI Huajian, E-mail:


With the rapid growth of the Internet, using the Internet to conduct psychological research is receiving increasing attention and acceptance. Internet-based research, which appeared in early 1990s, includes four basic paradigms: non-reactive data collection, Internet-based surveys, Internet-based tests and Internet-based experiments. Compared with the traditional lab research, Internet-based approach has advantages in collecting large and heterogeneous samples. However, there are also some drawbacks such as a lack of control, self-selection and drop-out that need special attention and solutions. Nevertheless, Internet-based approach is useful and promising, particularly in China.

Key words: Internet, Psychological Research, Internet-based survey, methodology, China