@article{ZHU Huawei; ZHANG Yanyan; GONG Xuan:526, author = {[ZHU Huawei; ZHANG Yanyan; GONG Xuan]}, title = {Does company’s humor resolve consumer complaining: The match of humor types and relationship norms}, publisher = {Acta Psychologica Sinica}, year = {2017}, journal = {Acta Psychologica Sinica}, volume = {49}, number = {4}, eid = {526}, pages = {526-538}, keywords = {
humorous response to complaints; relationship norms; benign appraisal; brand attitude
}, doi = https://journal.psych.ac.cn/acps/EN/10.3724/SP.J.1041.2017.00526 }