“一”人代言的魅力：品牌代言人数如何影响消费者的品牌态度
The magic of one person: The effect of the number of endorsers on brand attitude
“一”人代言的魅力：品牌代言人数如何影响消费者的品牌态度 |
| 冉雅璇, 刘佳妮, 张逸石, 卫海英 |
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The magic of one person: The effect of the number of endorsers on brand attitude |
| RAN Yaxuan, LIU Jiani, ZHANG Yishi, WEI Haiying |
| 图4 实验2流程示意图4 (4 多人代言组中4张广告图随机呈现。) |
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