网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角 |
| 廖以臣, 许传哲, 龚璇 |
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Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective |
| LIAO Yichen, XU Chuanzhe, GONG Xuan |
| 图6 广告类型与品牌形象的交互对消费者口碑传播的影响 |
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