网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角

廖以臣, 许传哲, 龚璇

Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective

LIAO Yichen, XU Chuanzhe, GONG Xuan

表1 怀旧广告类型与品牌形象交叉表