数字有形状吗?数字信息精确性和品牌标识形状的匹配效应
Do numbers have shape? The matching effect between precise numerical information and brand logo shape
注：*p < 0.05, **p < 0.01
数字有形状吗?数字信息精确性和品牌标识形状的匹配效应 |
| 杨晨, 陈增祥 |
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Do numbers have shape? The matching effect between precise numerical information and brand logo shape |
| YANG Chen, CHEN Zeng-Xiang |
| 图5 不同数字-性别联结模式下(“精确=女性” (左图)和“精确=男性” (右图))数字信息和品牌标识对产品评价的影响(M ± SD) 注：*p < 0.05, **p < 0.01 |
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